Section: Andrew Barr, MLA | Media Releases
Today I was pleased to launch the 2012 International Student Ambassador Program, which is now in its third year.
After an intensive recruitment campaign ambassadors have been selected to represent each of the ACT’s tertiary institutions, with interest in the program from international students continuing to grow.
The program aims to build a growing number of advocates extolling the benefits for studying, living and working in Canberra, while also ensuring that the international students already here feel welcome.
The ACT Government has worked closely with the ACT’s tertiary institutions in developing the program and the institutions have selected 35 international students to represent them and their countries of origin for 2012.
A range of official events and educational opportunities are organised for the ambassadors, including business, cultural, sporting and social events and their role includes promoting the opportunities and lifestyle that Canberra offers to fellow students locally and internationally.
This year’s program will pilot a social media strategy to help promote the program and sell Canberra abroad.
The ambassadors are drawn from a variety of disciplines and countries, and the aim is to build networks and relationships with international students already in Canberra and, through them, back to their home countries.
There is no doubt that ‘word of mouth’ is one of the most effective marketing tools, and the more that these students are able to speak positively to potential students from their home countries the greater the likelihood that more young people will choose to study in Canberra.
The ACT is a world leader in international education and as such international students are important to our community, our education system and our economy.
Currently there are more than 11,000 international students from about 90 countries studying here and they contribute in excess of $280 million annually to the ACT economy.
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